VANCOUVER
“It’s The Little Things In Life That Bring You Happiness.”
- Hershel, to his daughter Kasondra, in Vancouver on their final trip together
Face Of Today Foundation
Face of Today Foundation was created in 2009 to ensure all youth and their communities should feel empowered through access to resources and education. Face of Today invests in strategic partnerships with aligned organizations, co-creating and delivering youth-centred programs that foster resilience, personal development, and a mindset of giving back. In 2019, Face of Today’s resource centre, the Cohen Centre of Social Enterprise, was opened in Gastown, to provide partner programming in arts, fitness, and wellness to at-risk youth. Thanks to the Herrendorf Family Foundation, Face of Today Foundation’s annual administrative costs are fully covered.
HEROS Hockey
Hockey Education Reaching Out Society (HEROS) is a volunteer driven charity that uses the game of hockey to teach life-skills and empower marginalized youth. HEROS was founded in the downtown Eastside of Vancouver and provides free programs to youth of all backgrounds from grade four level right up to post-secondary. HFF's funding supports opportunities for youth's personal growth through sport training, educational development, and scholarships guiding participants to become constructive citizens and future community leaders. Since 2000, Heroes Hockey has helped almost 10,000 boys and girls across Canada.
Our Vancouver Story
Kasondra Cohen-Herrendorf was born on December 23, 1986 to Jacqui Cohen and Hershel Herrendorf at BC Women’s hospital. Kasondra grew up in the community of KitsIlano, graduating from Collingwood School. The daughter of two successful and philanthropic beings, Kasondra started her lifelong journey of philanthropy early. At the age of 16, Kasondra embarked on her first philanthropic journey by raising funds for the Kasondra Cohen-Herrendorf endowment fund supporting youth with learning disabilities through the Collingwood Key Program. In 2009, Kasondra created an organization called Face of Today, to empower youth and their communities through education and resources.
Hershel traveled to Vancouver multiple times a year to visit Kasondra, and in the final trip of his life attended a fundraising event with Kasondra, where he graced her with his overwhelming approval of her future path. In 2020, Kasondra welcomed daughter Adyna Clair Herrendorf Rambold-Cohen, the next generation of the Herrendorf Family.
Vancouver is one of the many beautiful places our family is raising our next generation, and in that we hold hope for a stronger future for all youth and their communities. We know Hershel would have loved to have seen the next generations flourish and grow, and we feel he would be proud of the community we are leaving to them.
